IAPMEI is organising the international conference ‘Digital Product Passport – Effective Strategies’ in partnership with DGAE, on December 10 at the ISAG – Consuelo Vieira da Costa Auditorium in Porto. This conference aims to help companies adopt the Digital Product Passport (DPP) in a more efficient and informed way, encouraging responsible production and consumption practices, in a context where business competitiveness will be differentiated by the sustainability of products, boosted by technological innovation. International speakers will demonstrate the importance of implementing the Digital Product Passport in supporting companies towards sustainability, transparency and innovation. And this will also be a unique opportunity to hear from national representatives, to learn about their concerns, difficulties and the opportunities present in this new scenario. The Battery Cluster’s general manager, Fernando Machado, will be speaking at Round Table 1: ‘Strategies for the National Adoption of the DPP’.